About This Course
In the last years, 'sustainability' has become a trendy topic. Corporate social responsibility initiatives have flourished, with companies coming up with more and more "green promises" to show their commitment to society and to strengthen their reputation. But where does the concept of sustainability come from? Why has it gathered such momentum in both academic and corporate worlds? And finally, what is legitimate about it and how can corporations learn from it to become better in the long run, transforming into 'sustainable entreprises'?
In this course, we will explore the emerging relationships between sustainability concerns, non-market environment and competitive advantage of firms. Building on the basic concepts of strategy, this course places special emphasis on sustainability challenges that firms now encounter.
By encouraging your reflection through various case studies, discussions and interviews, we will aim to enhance your understanding of the alternative models of strategy in the context of sustainable development. You will learn to broaden your perspective in order to assess complex real-life situations with the help of theoretical frameworks. At the end of this course, you will have developed a critical mind to ask yourself the right questions and to challenge the established paradigms.
What you'll learn
- The nature of the sustainability problems faced by businesses
- The business case for sustainability: Links between sustainability strategy and corporate performance
- How can firms integrate sustainability concerns into their business strategy? Which tools and techniques may be employed for this?
- Applied understanding of stakeholder management, non-market environment and issues/crisis management