Skip to main content

Predictive Analytics IIMBx

About This Course

Analytics is emerging as a competitive strategy across many sectors of business that sets apart high performing companies. Of the three major categories of analytics: descriptive, predictive and prescriptive, anecdotal evidence suggests that predictive analytics is the most frequently used analytics across several industries.

Decision makers often struggle with questions such as: Which product a customer will buy in their next purchase? What should be the right price for a soccer/Baseball/cricket player? Which products should be recommended to an existing customer? Finding right answers to these questions can be challenging yet rewarding.

Predictive analytics aims to predict the probability of occurrence of a future event such as customer churn, loan defaults, and stock market fluctuations – leading to effective business management.

Models such as multiple linear regression, logistic regression, auto-regressive integrated moving average (ARIMA), decision trees, and neural networks are frequently used in solving predictive analytics problems. Regression models help us understand the relationships among these variables and how their relationships can be exploited to make decisions.

The primary objective of this course is to help you understand how to use the predictive analytics tools to analyze real-life business problems such as prediction, classification, and discrete choice problems. We will focus on case-based practical problem solving using predictive analytics techniques to interpret model outputs. You will be exposed to software tools such as MS Excel, R, SPSS, and SAS; and taught how to use these software tools to perform regression, logistic regression, and forecasting.

Did you know that Amazon earns 35% of its revenue through its powerful recommender system? If you are in the quest for the right competitive strategy to make companies successful, then join us to master the tools of predictive analytics.


Statistical Concepts: Descriptive statistics, Probability Distribution, Hypothesis testing, ANOVA

Software Requisites: SPSS / SAS / STATA / R

Course Staff

Course Staff Image #1

Professor Dinesh Kumar

U Dinesh Kumar is a Professor of Quantitative Methods and Information Systems at the Indian Institute of Management Bangalore (IIMB),and the Director of Business Analytics and Intelligence Executive Education Programme conducted by IIMB. He received his PhD in Mathematics at IIT-Bombay in 1994. His research interests include analytics and he has carried out consultancy projects for organizations such as the Boston Consulting Group (India) Private limited, Hindustan Aeronautics Limited, Indian Army, Wipro India Limited and World Health Organization in the analytics domain. He has also published 12 case studies at Harvard Business Publishing on the use of predictive and prescriptive analytics. He has received numerous rewards and awards for his research and teaching work.

  1. Course Number

  2. Classes Start

    September 2017
  3. Classes End

    Nov 15, 2017
  4. Estimated Effort